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Herkimer Ring
Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Leave your mark with this ever-so-dainty Herkimer Ring. Made up of...- $28.00 USD
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Herkimer Stretch Bead Bracelet
Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Like the first glimmer of dusk on a crisp fall evening, the...- $23.00 USD
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Herringbone Chain Necklace
Meet your new shine all season necklace. Our Herringbone Chain Necklace is sleek, lightweight, and made for gifting (or keeping). Perfect for dressing up cozy nights or adding shimmer to every holiday party look.- $28.00 USD
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Homes For Our Troops Anklet
Look red, white and cuuuuute in the Home for Our Troops Anklet. This charity style comes in a combo of patriotic string shades, for a simple style that gives you fancy feet.For every anklet sold, we’ll donate 5% of the purchase price to , an organization...- $5.00 USD
- $5.00 USD
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House of Love Bundle
Heart eyes are guaranteed with this dreamy bundle featuring romantic details, stackable favorites, and pops of pink you'll reach for again and again. Whether you're coupled up, keeping your options open, or just here for the accessories, this set is always a good idea....- $30.00 USD
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Ibiza Cowrie Charm Anklet
Get ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.- $8.00 USD
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Iconic Crew Tee
Meet your new favorite tee. The Iconic Crew Tee features vintage-inspired artwork, an easy everyday fit, and laid-back beach vibes that pair perfectly with denim, cutoffs, and sunny days. Soft, comfortable, and made for wherever the day takes you, it's the kind of tee you'll...- $15.00 USD
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Initial Charm Bracelet
Say it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold cord—available in black, blue, or pink. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every...- from $7.00 USD
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Initial Paperclip Chain Bracelet
Say hey to your new everyday staple. This sleek paperclip chain bracelet features a bold gold or silver initial that’s totally you. Made 100% waterproof for nonstop wear, from sunrise swims to late-night hangs. Snag your own or gift one to your BFF—because nothing...- from $9.00 USD
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Initial Paperclip Chain Choker
Minimal, bold, and totally personal. The Initial Paperclip Chain Choker features your fave letter on a waterproof paperclip-style chain that layers like a dream and shines even brighter. Wear it solo or stack it up—either way, it’s a whole moment.WaterproofKeep them on while you...- $16.00 USD
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Initial Pearl & Seed Bead Choker
The Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.WaterproofKeep...- $18.00 USD
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Initial Pearl & Seed Bead Stretch Bracelet
Your letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words.WaterproofKeep them on while you...- $10.00 USD
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Initial Pendant Necklace
Make it personal (and make it cute). Our Initial Pendant Necklace lets you wear your fave letter loud and proud—whether it’s your own, your BFF’s, or your crush.- $24.00 USD
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Initial Stone Open Ring
Say hey to your new signature piece. Our Initial Stone Open Ring is all about you—literally. Featuring your fave letter and a sparkling clear glass stone, this adjustable beauty is 100% waterproof and engraved with “pura vida” on the inside (because details matter). Stack...- $16.00 USD
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International Women’s Day Bracelet
Lift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to...- $8.00 USD
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Into the Cosmos Friendship 5 Pack
Save 35% on bracelets by purchasing our Into the Cosmos Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made...- $30.00 USD
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iPhone Grippy
Meet the ultimate phone mount for your iPhone 12 and newer— the PV x Casely Grippy. This MagSafe-compatible mount uses strong suction cups to securely attach to any clean, flat, glossy surface, from mirrors to windows. Whether you're navigating your next adventure or streaming...- $18.00 USD
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Isla Bracelet
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...- $8.00 USD
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Island Time Pendant Necklace
Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.- $16.00 USD
- $16.00 USD
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It Girl Energy Bundle
The easiest way to upgrade your jewelry collection? This bundle. The It Girl Energy Bundle brings together timeless staples and everyday favorites that instantly pull your look together. Mix, match, stack, and style them your way for effortless outfits you'll keep reaching for. Get all...- $20.00 USD
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